Really Good Thoughts is a new content series, focused on sharing powerful insights to help our audiences learn from each other and do more good. 

In this month’s blog, we talk to Dr Tim Brown, Associate Professor and Head of Division for Marketing and Professional Development, about a recent graduate profile campaign Chester Business School created.

What makes the campaign so interesting is that it told authentic stories from graduates, entirely in their own words. Whatever they wanted to say.

And why, in 2025, this authentic storytelling is more valuable than ever.

Really Good Thoughts is a new content series, focused on sharing powerful insights to help our audiences learn from each other and do more social good. 

To celebrate Volunteers Week, we’re sharing some stories from our friends, clients, and colleagues about how volunteering makes such a big difference.

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