Really Good Things and Future team up on mental health campaign

Working with our friends, Future, we have teamed up to develop an ambitious partnership, and campaign, to raise awareness and provide support for mental health in the industrial sector.

The campaign, commissioned by global industrial leaders Altrad, is being supported by the suicide prevention charity CALM, Campaign Against Living Miserably.

Really Good Things, a specialist impact and communications consultancy, and design agency Future, have been working in partnership with Altrad for over five years to put the company’s positive social and environmental impact at the heart of their culture and communications. This vital campaign is the next step. 

Sarah Klaveness, Director of Really Good Things said: “We’re specialists in creating ambitious partnerships between companies and charities, and when Altrad told us they want to make a meaningful difference to changing the industry statistics around mental health and suicide, we set out building links with leading charities capable of matching our client’s ambition. CALM were the obvious choice, and I’m personally very proud to have brought these two organisations together to create such a significant new partnership.”

The partnership was launched in October to coincide with Mental Health Awareness Day, with a film that depicts an Altrad colleague seeking support for his mental health.

Nick Yates, Managing Director of Future said of the film: “Partnering with Altrad and CALM on this project is something we’re really proud of. From concept to completion, our vision was to create a film that’s both thought-provoking and relatable. The hi-vis vest, synonymous with the industrial sector, provided the perfect opportunity to symbolise people's hidden struggles with mental health and reinforce the importance of checking in with colleagues to start much needed conversations."

The film will be supported with a series of internal staff engagement activities to embed the campaign, and the partnership with CALM, across Altrad’s extensive UK team.

With thanks to our partner in this project, Future, who developed the campaign film and creative.