A campaign to tell the story of 25 years of tree planting
CLIENT: THE MERSEY FOREST
When The Mersey Forest turned 25, we helped to create a impact-led narrative and campaign to showcase the environmental, economic, social, and wellbeing benefits. And to thank everyone who had helped plant a tree, in all weathers.
2019 marked 25 years since the plan for the Mersey Forest was approved by Government.
We told the story so far, and the difference the Mersey Forest has made to people’s lives, the local economy, and the environment.
The context
The Mersey Forest is a growing network of woodlands and green spaces across Cheshire and Merseyside.
2019 marked 25 years since the Government approved the plan for the Mersey Forest, with millions of trees planted, places transformed, and countless benefits for local people, the local economy, and the environment.
As a specialist communications consultancy for environmental organisations, we helped The Mersey Forest to tell the important story of the forest at 25 years, and to thank everyone who had dug out their trainers to volunteer some hours and plant a tree - in all weathers.
What we did
We were commissioned to develop a campaign to evidence and communicate the positive impacts of the millions of trees planted since the Mersey Forest’s inception.
Through our work, we:
Developed a set of easy to understand metrics that translated tree planting numbers, scale of the newly created green spaces, carbon savings, and health impacts into clear and engaging facts
Interviewed people from different communities to create a set of case studies about how the newly created green spaces had positively impacted their daily lives
Designed a 12 month marketing and communications strategy to raise awareness of the new green spaces and forest areas, promote activities that communities could get involved in, highlight the economic and environmental benefits, and positioning the Mersey Forest as being a crucial part of the transformation of Merseyside and North Cheshire
Developed a creative campaign, heritage brand, and campaign assets
We told the stories of the people who have been involved along the way, putting on their muddy wellies to plant trees in all weathers.
Collaborators:
Strategy and copywriting: Really Good Things
Motion design - Craig Boylan
Campaign creative: Sneaky Raccoon and Kevin Lloyd
Photography with thanks to McCoy Wynne
Really Good Things is a specialist strategy + communications consultancy working with charities and public-sector organisations. Talk to us to see how we can help amplify what you do.
