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    <loc>https://www.reallygoodthings.co.uk/projects/creating-a-ambitious-partnership-for-mental-health</loc>
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      <image:title>Projects - Creating a partnership for mental health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Projects - Creating a partnership for mental health</image:title>
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      <image:title>Projects - Creating a partnership for mental health</image:title>
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      <image:title>Projects - Creating a partnership for mental health</image:title>
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      <image:title>Projects - Creating a partnership for mental health</image:title>
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      <image:title>Projects - Creating a partnership for mental health</image:title>
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    <loc>https://www.reallygoodthings.co.uk/projects/normalising-retrofit</loc>
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    <lastmod>2025-06-26</lastmod>
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      <image:title>Projects - Normalising carbon-saving home retrofit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Projects - Normalising carbon-saving home retrofit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/35d30bf9-7e3a-47de-ab11-452899b242be/CSE+Main_Logo_Black.png</image:loc>
      <image:title>Projects - Normalising carbon-saving home retrofit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/projects/transforming-futures</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/07233495-e56e-4d64-a610-dfb677bb0be1/Communications+consultancy+for+engineering+and+infrastructure</image:loc>
      <image:title>Projects - Communicating change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/40bbe197-f742-498d-9424-a8960f79219c/How+to+create+an+apprenticeship+recruitment+campaign</image:loc>
      <image:title>Projects - Communicating change</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/8a6605ae-7f65-4f87-8466-daaedf8e61bf/ALTRAD_COL_RGB-01.png</image:loc>
      <image:title>Projects - Communicating change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.reallygoodthings.co.uk/projects/protecting-animals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/7d82340c-cd3f-4b11-b6e6-b001dbe3570c/How+to+create+a+fundraising+strategy</image:loc>
      <image:title>Projects - New fundraising approach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Projects - New fundraising approach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.reallygoodthings.co.uk/projects/internal-communications-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-23</lastmod>
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      <image:title>Projects - Developing an internal communications strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Projects - Developing an internal communications strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Projects - Developing an internal communications strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/8959c41b-eaba-4614-a466-f0ba8952999b/SFHBadgeLogo-01.png</image:loc>
      <image:title>Projects - Developing an internal communications strategy</image:title>
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  <url>
    <loc>https://www.reallygoodthings.co.uk/projects/creating-a-theory-of-change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/5ba09614-6911-45cf-881c-dd7c8b97fe5f/How+to+create+a+theory+of+change</image:loc>
      <image:title>Projects - Creating a theory of change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/b7c1290c-3feb-4140-8486-dbcea81224b2/What+is+a+theory+of+change</image:loc>
      <image:title>Projects - Creating a theory of change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/130650c6-853c-4161-b86e-1740aa2bfe3d/AFG_Stacked+Logo_Full+Colour+%281%29.png</image:loc>
      <image:title>Projects - Creating a theory of change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/projects/prevention</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/1736256645993-GB31J7JCSEVRGJ9TKW5Z/Storytelling+agency+for+charities</image:loc>
      <image:title>Projects - Preventing gaming and gambling harms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/4f7f6430-cb0f-43ab-9577-3339393ce872/Communications+consultancy+for+charities+and+social+change</image:loc>
      <image:title>Projects - Preventing gaming and gambling harms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/ac310209-77fb-48ce-a7c6-0dfd2987fe45/What%27s+the+best+approach+to+charity+storytelling</image:loc>
      <image:title>Projects - Preventing gaming and gambling harms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/projects/future-ready</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/c419c67b-add1-4aa1-a151-9ba24782caf7/Marketing+strategy+for+apprenticeships</image:loc>
      <image:title>Projects - Skills for the future - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/889f529b-c3b2-48be-bd77-c92199e9a136/Marketing+strategy+for+science+and+technology</image:loc>
      <image:title>Projects - Skills for the future - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/403a3236-69a7-406c-9030-f49915a9166c/Cogent+Skills_colour.jpg</image:loc>
      <image:title>Projects - Skills for the future - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/projects/membership-insights</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/3091fa2c-bf43-48f0-abe6-1193536789e1/Stakeholder+engagement</image:loc>
      <image:title>Projects - Understanding motives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/3ce60b66-f364-49d7-8dbb-13f492198491/How+to+conduct+donor+research+for+a+charity</image:loc>
      <image:title>Projects - Understanding motives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/007a96ba-eda1-42a4-bf41-9d4ace5f4ae1/vegetarian-society.jpg</image:loc>
      <image:title>Projects - Understanding motives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/projects/planting-trees</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/325308df-174e-44e6-80a2-184f56e260de/How+to+create+an+environmental+campaign</image:loc>
      <image:title>Projects - A campaign to tell the story of 25 years of tree planting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/4f48995e-054e-4688-841e-b58009e371b7/Environmental+marketing+agency</image:loc>
      <image:title>Projects - A campaign to tell the story of 25 years of tree planting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/66af1caf-78c4-4696-8042-d10a3eb3f525/How+to+create+an+impact-led+campaign</image:loc>
      <image:title>Projects - A campaign to tell the story of 25 years of tree planting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/37559beb-40e0-401e-874b-88b8a2cfdbdd/Marketing+strategy+for+environmental+charity</image:loc>
      <image:title>Projects - A campaign to tell the story of 25 years of tree planting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/be379b74-76b9-4dba-b7df-905e0b446eb6/The+Mersey+Forest.jpg</image:loc>
      <image:title>Projects - A campaign to tell the story of 25 years of tree planting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/projects/a-new-charity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/e8156d51-dfe8-4a6f-b007-76edff25ef72/Specialist+consultancy+for+NHS+charities+and+healthcare+trusts</image:loc>
      <image:title>Projects - A new hospital charity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/27aaf4e5-20be-4a01-86d1-8b2fb35a2afb/How+increase+income+for+a+charity</image:loc>
      <image:title>Projects - A new hospital charity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/a1953797-3102-44b1-986b-79de059a92cb/Specialist+communications+consultancy+for+healthcare+and+NHS+charities</image:loc>
      <image:title>Projects - A new hospital charity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/2d74a82d-1b08-4a39-bbe4-34351dfbb79c/SO+Hospitals+Charity_CMYK+Stacked.png</image:loc>
      <image:title>Projects - A new hospital charity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/projects/telling-stories</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/177a208d-8fbb-49c0-86a0-ec84a05e1d1b/Communications+for+arts%2C+culture%2C+and+heritage</image:loc>
      <image:title>Projects - Telling stories - Make it stand out</image:title>
      <image:caption>All images are with thanks to Wonder Arts and Marge Bradshaw Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/d04209ca-4165-4e45-8613-72a45c18e77f/Marketing+strategy+for+culture</image:loc>
      <image:title>Projects - Telling stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/02aa1bea-a714-44da-bab9-e2f7695f9caa/Arts+and+culture+communications+strategy</image:loc>
      <image:title>Projects - Telling stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/da255ca5-adc3-4c60-8e40-dd67712bc511/Cultural+audience+engagement+strategy</image:loc>
      <image:title>Projects - Telling stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/19746d83-a3ce-4191-b99e-f7c3cfbeeaf7/Wonder+Arts.jpg</image:loc>
      <image:title>Projects - Telling stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/projects/challenging-perceptions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/e94dd249-0312-49ef-a55b-b0cdff1e9ee4/How+to+write+a+charity+case+for+support</image:loc>
      <image:title>Projects - Challenging perceptions - Make it stand out</image:title>
      <image:caption>Images with thanks to Alopecia UK</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/7ccf959e-1009-4f84-8362-b634782fd4f6/How+create+a+charity+case+for+support.+Really+Good+Things+are+strategic+communication+specialists+for+charities%2C+public-sector%2C+and+not-for-profit+organisations</image:loc>
      <image:title>Projects - Challenging perceptions - Make it stand out</image:title>
      <image:caption>Images with thanks to Alopecia UK</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/048e9463-6157-4151-a24a-73782680e6ae/Alopecia+UK.jpg</image:loc>
      <image:title>Projects - Challenging perceptions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/projects/powering-renewables</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/f89a4f43-7032-48ab-bd20-49a29746ae15/Specialist+communications+consultancy+for+the+energy+sector</image:loc>
      <image:title>Projects - Powering renewables - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/1694787322570-ALIDX1NVQORHTG2URXW5/SecondMainImageMCS.jpg</image:loc>
      <image:title>Projects - Powering renewables</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/1694787307041-NYRL2XS0L3UVHSO29G1I/Co2-Saved-Banner.jpg</image:loc>
      <image:title>Projects - Powering renewables</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/1694787306562-2M338GSYBRQ7R0CVEVEE/Co2-Equivalent-to.jpg</image:loc>
      <image:title>Projects - Powering renewables</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/1694787316401-N9RRM510319JMPEO0HQT/MCS+Installations+2.jpg</image:loc>
      <image:title>Projects - Powering renewables</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/4a97079a-2879-49ce-9365-aea26791bde1/MCS_logo_WHITE_RGB.jpg</image:loc>
      <image:title>Projects - Powering renewables - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/5894f38b-e883-4f48-85dd-ba19585793f4/MCSCT-logo.jpg</image:loc>
      <image:title>Projects - Powering renewables - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/projects/building-bright-futures</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/78e95f42-fb2e-4568-8e3e-e8a5f4e67593/Social+impact+consultancy+for+engineering+and+infrastructure</image:loc>
      <image:title>Projects - Building bright futures - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/c2295ce6-219e-4cb8-a1ca-82c22448ee12/Community+engagement+strategy+for+engineering+and+infrastructure</image:loc>
      <image:title>Projects - Building bright futures - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/382df83e-1838-4f92-aed7-cd6cc141541b/Balfour+Beatty_BW.png</image:loc>
      <image:title>Projects - Building bright futures - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/projects/play-dream-imagine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/447c380e-8296-4592-8688-613b9bd4391a/Specialist+communications+and+fundraising+consultancy+for+arts%2C+heritage%2C+and+culture</image:loc>
      <image:title>Projects - Creating a case for support - Make it stand out</image:title>
      <image:caption>Image with thanks to Theatre Porto</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/1694786168132-LFGDHMQNMP0TOBU4YM4T/Theatre+Porto+2.jpg</image:loc>
      <image:title>Projects - Creating a case for support</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/1694786167020-22XTW9XAMF6DU4ZYLBOU/Theatre+Porto+3.jpg</image:loc>
      <image:title>Projects - Creating a case for support</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/1694786169290-I6NV55E5XF6WI1039S6O/Theatre+Porto+4.JPG</image:loc>
      <image:title>Projects - Creating a case for support</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/1694786169933-ZAZC29ZM6JRYERZKQHMT/Theatre+Porto+9.jpg</image:loc>
      <image:title>Projects - Creating a case for support</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/cfc99dbe-2828-4feb-9e1e-c3d3e32337dd/LOGOtheatrePorto.jpg</image:loc>
      <image:title>Projects - Creating a case for support - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/projects/celebrating-heritage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/a6295494-ecd1-4cef-a0c9-14e465ea1efe/Communications+consultancy+for+culture</image:loc>
      <image:title>Projects - Increasing visitor numbers - Make it stand out</image:title>
      <image:caption>Images with thanks to The University of Liverpool / McCoy Wynne</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/56cdeef0-722e-4e89-934d-f4b7f38fcce2/University+marketing+strategy</image:loc>
      <image:title>Projects - Increasing visitor numbers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/1684163161115-83ONT81J10YL0SUWF0DO/Liverpool+uni_BW.png</image:loc>
      <image:title>Projects - Increasing visitor numbers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/073ec92a-0649-4f86-b505-55d8590f7672/Garstang+Museum+of+archaeology_BW.png</image:loc>
      <image:title>Projects - Increasing visitor numbers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/565272b2-3162-4da3-9c65-b6deb45a8469/Victoria+Museum+and+art+gallery.jpeg</image:loc>
      <image:title>Projects - Increasing visitor numbers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/projects/strengthening-communities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/f306a684-5048-44b6-9121-73ed42c1ce1c/Specialists+in+stakeholder+engagement+and+brand+perception</image:loc>
      <image:title>Projects - Increasing influence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/3c632d46-7d48-4919-aa5c-185c7f54bc57/Power+to+change+new+logo.jpeg</image:loc>
      <image:title>Projects - Increasing influence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/projects/category/Innovation+and+Infrastructure</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/projects/category/Skills+and+Learning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/projects/category/Culture+and+Place</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/projects/category/Health+and+Social+Care</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/projects/category/Environment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/projects/category/Charity+and+Community</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/thoughts-blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-29</lastmod>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/thoughts-blog/really-good-things-and-future-team-up-on-mental-health-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/ce478115-b94d-497f-a5f5-cc3721238d16/Charity+partnership</image:loc>
      <image:title>Thoughts - Really Good Things and Future team up on mental health campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/thoughts-blog/mobilising-a-community-for-your-cause</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/28b6360d-7172-46ab-9931-fcea62a337e8/Young+Women%27s+Trust</image:loc>
      <image:title>Thoughts - REALLY GOOD THOUGHTS: How to mobilise a community for your cause - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/afa8cf90-0737-4ae0-9ae3-e7c88ac202ea/Young+Women%27s+Trust.png</image:loc>
      <image:title>Thoughts - REALLY GOOD THOUGHTS: How to mobilise a community for your cause - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/4a92513c-c83d-49c9-9ddc-b0d6675c7b30/Specialist+communications+consultancy+for+charities</image:loc>
      <image:title>Thoughts - REALLY GOOD THOUGHTS: How to mobilise a community for your cause - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/2f9953be-e681-42ac-969d-14c8d6a3cb09/Really+Good+Thoughts+website+banner+with+circle.png</image:loc>
      <image:title>Thoughts - REALLY GOOD THOUGHTS: How to mobilise a community for your cause - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/3fd99a0d-115b-4e5a-a77d-69c3e7f9ac1c/RGT_Social-Profile_1000px.jpg</image:loc>
      <image:title>Thoughts - REALLY GOOD THOUGHTS: How to mobilise a community for your cause - Really Good Things is a specialist impact and communications consultancy.</image:title>
      <image:caption>For 20+ years, we’ve been working with charities, responsible businesses, and the innovation sector, to tackle some of the most complex social and environmental challenges we face today. Our clients create bold positive change. We help by delivering the powerful insights, strategy, and communications they need to make it happen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/thoughts-blog/really-good-thoughts-authentic-storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/fa56de7e-9695-4f22-84f5-dadaaf26150e/Authentic+storytelling</image:loc>
      <image:title>Thoughts - REALLY GOOD THOUGHTS: Why authentic storytelling is more valuable than ever right now - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/1745589035668-1HE9P4UBRDZEXZHFCSXT/RITM0011194_Graduate+profilesgina_IG8+%281%29.png</image:loc>
      <image:title>Thoughts - REALLY GOOD THOUGHTS: Why authentic storytelling is more valuable than ever right now</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/1745589021017-IPDETFSDRCA6YT58URAY/RITM0011194_Graduate+profileshamza_IG11.png</image:loc>
      <image:title>Thoughts - REALLY GOOD THOUGHTS: Why authentic storytelling is more valuable than ever right now</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/1745589044131-YHWR0FBN05IHBEIVJPWQ/RITM0011194_Graduate+profilesjen_IG2.png</image:loc>
      <image:title>Thoughts - REALLY GOOD THOUGHTS: Why authentic storytelling is more valuable than ever right now</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/1745589039857-Q5OAG84WWVRRJLJYT1WQ/RITM0011194_Graduate+profilessamantha_IG3.png</image:loc>
      <image:title>Thoughts - REALLY GOOD THOUGHTS: Why authentic storytelling is more valuable than ever right now</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/deb3018c-4310-4ee3-88ab-1e77438a30a7/University+of+Chester.jpg</image:loc>
      <image:title>Thoughts - REALLY GOOD THOUGHTS: Why authentic storytelling is more valuable than ever right now - Make it stand out</image:title>
      <image:caption>University of Chester</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/3fd99a0d-115b-4e5a-a77d-69c3e7f9ac1c/RGT_Social-Profile_1000px.jpg</image:loc>
      <image:title>Thoughts - REALLY GOOD THOUGHTS: Why authentic storytelling is more valuable than ever right now - Really Good Things is a specialist impact and communications consultancy.</image:title>
      <image:caption>For 20+ years we’ve been working with public sector and not-for-profit clients, including across the education sector, with clients including the University of Liverpool, the University of Salford, David Lewis Centre, Pinehirst Education, and Apps for Good. Our clients create bold positive change. We help by delivering the powerful insights, strategy and communications they need to make it happen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/thoughts-blog/really-good-thoughts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/b2ad7a58-a972-4c2e-aa94-2bb93d7ceb08/Really+Good+Thoughts+website+banners+%282%29.png</image:loc>
      <image:title>Thoughts - REALLY GOOD THOUGHTS:         How to inspire young innovators - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/f4cd0e67-15b4-49d1-9bde-0b592ab6ba8a/Creating+a+theory+of+change</image:loc>
      <image:title>Thoughts - REALLY GOOD THOUGHTS:         How to inspire young innovators - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/fcc372d1-8cd1-4a7a-ac4f-da7e346535e1/240625_Langdon_0053.jpg</image:loc>
      <image:title>Thoughts - REALLY GOOD THOUGHTS:         How to inspire young innovators - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/d2c6f60a-55e7-41f8-b8bf-556128fc9d7e/RGT_Social-Profile_1000px.jpg</image:loc>
      <image:title>Thoughts - REALLY GOOD THOUGHTS:         How to inspire young innovators - Really Good Things is a specialist impact + communications consultancy.</image:title>
      <image:caption>For 20+ years, we’ve been working with charities, responsible businesses, and the innovation sector, to tackle some of the most complex social and environmental challenges we face today. Our clients create bold positive change. We help by delivering the powerful insights, strategy, and communications they need to make it happen. CASE STUDY: We recently worked with Apps for Good. Read about our approach to developing a Theory of Change</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/thoughts-blog/ygam-appoints-really-good-thing-on-storytelling-brief</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/c14d4ab7-73c9-48d0-ae7f-14b5b14932ee/Ygam+banner.png</image:loc>
      <image:title>Thoughts - Ygam choose Really Good Things to develop a new storytelling approach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/2c547a7a-54a7-4688-bf75-32de66db93d4/Ygam+banner+%282%29.png</image:loc>
      <image:title>Thoughts - Ygam choose Really Good Things to develop a new storytelling approach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/7185f2e4-6516-4cc0-8912-bb04df5cc52f/Ygam+banner+2.png</image:loc>
      <image:title>Thoughts - Ygam choose Really Good Things to develop a new storytelling approach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.reallygoodthings.co.uk/thoughts-blog/really-good-things-unwraps-marketing-cheshire-brief</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/bc147f9c-2dcd-4e6f-8d7b-2eefbabd82ce/MarketingCheshire_BlogHeader.png</image:loc>
      <image:title>Thoughts - Really Good Things unwraps Marketing Cheshire brief - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/0eaa9283-01ec-43df-ac2e-9fb97b5f8e57/Marketing+Cheshire.png</image:loc>
      <image:title>Thoughts - Really Good Things unwraps Marketing Cheshire brief - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/1eda4fe5-9084-42cd-9865-d0879127122b/MarketingCheshire_BlogHeader_v2.png</image:loc>
      <image:title>Thoughts - Really Good Things unwraps Marketing Cheshire brief - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/thoughts-blog/really-good-things-appointed-on-internal-comms-brief</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/0fda5133-959a-4b01-888b-a8ce4dc99f03/3.png</image:loc>
      <image:title>Thoughts - Really Good Things appointed on internal comms brief - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/1ac5b96c-4986-4975-8c7a-66b07ce3a873/4.png</image:loc>
      <image:title>Thoughts - Really Good Things appointed on internal comms brief - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/662c9a09-1fb3-4151-ba5a-0584172757ac/Jo+Eastman+heart+%282%29+%281%29.jpg</image:loc>
      <image:title>Thoughts - Really Good Things appointed on internal comms brief - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/thoughts-blog/what-makes-volunteering-so-amazing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/c5728cb8-9215-4737-bb50-0fb1af265664/Volunteers+Week</image:loc>
      <image:title>Thoughts - What makes volunteering so amazing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/657f3b81-268e-498f-87a0-42a0993b49b4/NWAA-1.jpg</image:loc>
      <image:title>Thoughts - What makes volunteering so amazing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/419edb3e-4702-449f-a877-9b0431c5e4a7/Helen+Doward+image.jpg</image:loc>
      <image:title>Thoughts - What makes volunteering so amazing?</image:title>
      <image:caption>“Not only has volunteering made me feel good, given me skills, and helped me build resilience and confidence, but I also know I have made a tangible difference to the people, communities, and charities that I’ve served as a volunteer. How amazing is volunteering!”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/897f0051-a888-4fca-8f7b-62a1c53b5ec6/Altrad+4+small.png</image:loc>
      <image:title>Thoughts - What makes volunteering so amazing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/01a00137-1d9e-42c7-b48a-18ce1cd34df5/Tracey+Altrad.jpg</image:loc>
      <image:title>Thoughts - What makes volunteering so amazing?</image:title>
      <image:caption>“At Altrad we support the communities where we operate, from visits to our facilities to going into schools and assisting teachers with specific projects, so it is great that I also get time during work hours to foster these relationships with potential engineers of the future.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/7e259823-5c70-416c-b998-41ea90ec3da7/Volunteer+retention</image:loc>
      <image:title>Thoughts - What makes volunteering so amazing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/af782856-4fc4-4fac-a8b2-2a8b3055a091/087839d4-b9e4-4a40-956e-45593ceaa343.JPG</image:loc>
      <image:title>Thoughts - What makes volunteering so amazing?</image:title>
      <image:caption>“Age UK quickly matched me with a lady called Audrey to be my ‘phone friend’ and I was given some basic insights into Audrey’s interests – gardening, baking, books.  A good match I thought - we should have plenty to chat about! Audrey was already in her mid-90s when I began calling her.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/44c25381-813d-4c31-bf4b-8621095735c1/Fundraising+London+Marathon</image:loc>
      <image:title>Thoughts - What makes volunteering so amazing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/20ae7cc4-730c-418c-8b08-cf6c85731199/Jules+Knowler+SFH.jpg</image:loc>
      <image:title>Thoughts - What makes volunteering so amazing? - “Anyone can get involved and we encourage people with specific skills to get in touch too, such as photography and videography. We are so grateful to each and every one of our volunteers!” You can find out more about volunteering at Saint Francis Hospice here.</image:title>
      <image:caption>Jules Knowler, Head of Marketing and Communications</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/8d6b7ece-87bf-4d4f-8b4d-505ab359987d/070521+-+Elizabeth+Gaskell%27s+House+%287%29+small.jpg</image:loc>
      <image:title>Thoughts - What makes volunteering so amazing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/2f307009-bfdd-4542-b6d8-fd01c97e256f/Museums+and+Galleries</image:loc>
      <image:title>Thoughts - What makes volunteering so amazing?</image:title>
      <image:caption>“From my perspective, the fantastic visitor feedback we get reflects our volunteers’ enthusiasm and dedication. As a very small staff team, we couldn’t have done half the projects we have in the past 10 years without the support of our volunteers, and for this, I offer a heartfelt thank you!“</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/06005bd8-4c28-4d2b-83e2-bd99b04539bb/SJA+Cymru.jpg</image:loc>
      <image:title>Thoughts - What makes volunteering so amazing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/f948241a-86cb-48b1-9eed-0e111619fed5/Ali+and+Richie+.jpg</image:loc>
      <image:title>Thoughts - What makes volunteering so amazing?</image:title>
      <image:caption>“I’ve stuck with volunteering for St John Ambulance Cymru because it has opened so many doors for me, for example, I am now National Cadet of the Year for Wales. It has really pushed me out of my shell, allowing me to meet so many amazing people from all walks of life, learn fundamental skills (also social skills), attend exciting events and participate in fun activities like cadet camps and training days.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/da01ab71-99e1-454e-a199-45032515a42e/Sports+charity</image:loc>
      <image:title>Thoughts - What makes volunteering so amazing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/35282880-0721-483e-bcbf-f32e50c5a378/Rugby+League</image:loc>
      <image:title>Thoughts - What makes volunteering so amazing?</image:title>
      <image:caption>“I started to volunteer at the weekly training sessions and completed my first aid and mental health first aid training so that I could help out on match days too. As a result, I found my own physical and mental health started to improve too.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/74971553-6e19-435f-be31-51963ead3347/RGT_Social-Profile_1000px.jpg</image:loc>
      <image:title>Thoughts - What makes volunteering so amazing?</image:title>
      <image:caption>Really Good Things is a specialist insights, strategy, and communications consultancy. We have a huge amount of specialist experience in social value and working with companies to start employee volunteering programmes, to develop corporate charity partnerships, and well as working with charities on volunteer recruitment and retention campaigns and strategies.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/thoughts-blog/amplifying-your-message-in-a-general-election</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/477be254-72a2-4fca-b178-906ad7400dca/Shot08.gif</image:loc>
      <image:title>Thoughts - Amplifying your message in a general election - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/cb3add55-86e0-40e3-a079-c415fb3f28bf/Advocacy</image:loc>
      <image:title>Thoughts - Amplifying your message in a general election - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/16af39e3-734d-4f13-8235-43b0f6ef51f6/7F9842AC-5812-4485-B31A-42362DD30AA7.PNG</image:loc>
      <image:title>Thoughts - Amplifying your message in a general election - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/3688e5d4-71b7-4657-a937-3134b615e7d6/Public+affairs+consultancy</image:loc>
      <image:title>Thoughts - Amplifying your message in a general election - Really Good Things is a specialist insights, strategy, and communications consultancy. The core areas we work in are infrastructure and built environment, green technologies, natural environment, science and innovation, education and healthcare, not-for-profit, culture and placemaking.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/thoughts-blog/four-things-you-need-to-know-to-transform-your-charitys-case-for-support</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/1711488468439-YPZJUQ8YRJ677U0RLFEA/image-asset.jpeg</image:loc>
      <image:title>Thoughts - Four things you need to know to transform your charity’s Case for Support - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/cd6c0b6a-2f0a-4c7a-90bd-434c4149eaa2/02F70F06-871B-4480-BE9D-3F5740F9950A.png</image:loc>
      <image:title>Thoughts - Four things you need to know to transform your charity’s Case for Support - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/a9b96075-21a4-4bae-a54e-7b9eaf854805/A40AD5D1-DA89-46C5-BDDD-14F93E30A031.png</image:loc>
      <image:title>Thoughts - Four things you need to know to transform your charity’s Case for Support - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/797d4db4-077b-4f19-b7e2-ef14bcdebd3f/654CBF89-FEE8-4D8E-B4CE-385E62A7A1F7.png</image:loc>
      <image:title>Thoughts - Four things you need to know to transform your charity’s Case for Support - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/4eaa06e1-2a7a-4c86-a6b1-0f383cc73f0b/RGT_Social-Profile_1000px.jpg</image:loc>
      <image:title>Thoughts - Four things you need to know to transform your charity’s Case for Support - Really Good Things is an insights, strategy and communications consultancy.</image:title>
      <image:caption>If you would like help to define your charity’s Case for Support then we’d love to help. We’ve done just this for causes including Alopecia UK, many NHS charities, and incredible arts organisations including Theatre Porto. To name just a few. Email sarah@reallygoodthings.co.uk</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/thoughts-blog/marlborough-productions-choose-really-good-things</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/c2a09f49-99be-473a-ada0-cabc18567be0/Prancer+the+Dancer+Marlborough+Productions+lo+res.jpg</image:loc>
      <image:title>Thoughts - Marlborough Productions choose Really Good Things - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/thoughts-blog/12-really-good-things</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/7eb65449-cfeb-42ee-b8ef-eaa35063d59d/RGT+12+days+Blog+No+Text.jpg</image:loc>
      <image:title>Thoughts - 12 Really Good Things - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/c76568d3-5f9f-41b8-8eee-ffdf52d70596/IMG_5544.jpg</image:loc>
      <image:title>Thoughts - 12 Really Good Things - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/87716800-6e96-4a51-ba9d-fc8e782b3b4c/Power+to+Change+brand+perception</image:loc>
      <image:title>Thoughts - 12 Really Good Things - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/f8a8921d-94d4-4a6b-9fa0-d6b34c12b05a/Keeping+up+appearances.png</image:loc>
      <image:title>Thoughts - 12 Really Good Things - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/fad4ac01-4d0d-42c0-af01-7328e8c97b09/HOME+Marketing+Manchester.jpg</image:loc>
      <image:title>Thoughts - 12 Really Good Things - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/f58c8b4e-96d4-4a9c-8553-4b0328800cfe/Logo_MacmillanEducation_cmyk.jpg</image:loc>
      <image:title>Thoughts - 12 Really Good Things - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/27be813f-f69d-4e34-9c86-45a9e4edac2a/Really+Good+Things</image:loc>
      <image:title>Thoughts - 12 Really Good Things - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/thoughts-blog/brand-perception-client-win</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/2179a199-cc9f-4ce0-9c18-25c0a76fbf0f/image-asset.jpeg</image:loc>
      <image:title>Thoughts - Global publisher appoints Really Good Things on brand perception project - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reallygoodthings.co.uk/thoughts-blog/how-should-companies-measure-their-social-impact</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642ed589c3b3eb7cd2b3bf4a/1695050615799-NDMC1E334NT9IQP1NY56/What+is+social+impact+blog+image.jpg</image:loc>
      <image:title>Thoughts - How should companies be measuring their social impact? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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